For the past few weeks, I have been working with one of my favorite clients. The company is a startup with an awesome business concept, very smart people with great energy and lots of passion. Oh, and everyone at the company knows how to execute……it’s a dream come true!! Lately, one of the projects I … Continue reading »
As a start-up consultant, I often find myself helping other executives to raise capital. Typically the companies I work with are looking to raise either seed or Series A funding which ranges from $150K to $5M and more. One of the things that I always recommend to my clients who are looking for funding, is … Continue reading »
I’ve been a mentor now for more than 10 years, and I love it! It’s one of the most reward jobs I’ve ever had. I really enjoy working with young people and there’s a big part of me that believes I should have been a teacher instead of a digital marketing + product executive. The … Continue reading »
This is the 4th and final post to my series “Defining User Engagement”, the beginning of which can be found here. In this series I outline four specific strategies for increasing user engagement & retention that include: 1) story arc creation; 2) progressive play systems; 3) dynamic content and now 4) community transparency. I should … Continue reading »
As many of you following my blog might already know, I have special expertise in the area of online media for kids, tweens and teens. Specifically, my background includes product design related to social engagement platforms / experiences like social networks, virtual worlds, MMO’s, edutainment, social games and more. Way back when in 2004, I … Continue reading »
If you’re a parent of a 3 to 8 yr. old and have either a smart-phone, iPad or tablet at home, than what I’m about to post will no doubt resonate with you. First, children simply can’t resist mobile technology. The excitement of a child is palpable when mom or dad presents them with a … Continue reading »
Today, I wanted to share with all of you some exciting news. I am working on a new project with my dear friends Nicole Weedon and Ben Kilmer called boldfaceNAME. The project will focus on “disruptive media” aimed at social issues. An example I would give of a current disruptive media campaign would be Kony … Continue reading »
Today, I wanted to throw a shout out to my friends at the Joan Ganz Cooney Center and in particular their amazing research director Dr. Lori Takeuchi. For those of you who might be unfamiliar with the The Cooney Center, it is an independent research and innovation lab that catalyzes and supports research, development, and … Continue reading »
This morning I was reading a very interesting article about Fab.com, by the one and only Sarah Lacy (one of my favorite business editors from TechCrunch) on a brand new tech-news service, called PandoDaily.com . (Side note: I believe Dave McClure from 500 Startups is backing Pando;-) The article “Fab Isn’t an Ecommerce Company; It’s … Continue reading »
Dear Readers, Sorry for the gap between my posts. It seems that 2012 is off to a crazy start. I’m in the process of designing a very cool U13 social game ala Project Runway + working on business strategy for a few interesting starups and raising capital all at the same time. So life has … Continue reading »
